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Run large-scale incentive programs with no effort

Merkl empowers protocols, wallets, chains, and DAOs to design and launch customized incentive programs that attract liquidity, amplify user engagement, and accelerate growth.
$1B+ in incentives distributed for 200+ protocols, across 60+ chains

Incentivize any onchain activity effortlessly

TOUCH
Transactional events
Transactional events

Distribute incentives based on events, like a swap, rather than liquidity positions over time (coming soon)

 

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Personalize your campaign
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Distribution

Define your reward distribution type: variable, fixed, or capped APR

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Eligibility

Control reward eligibility by blacklisting specific addresses or smart contracts

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Boost

Boost rewards for users holding a specific token over a set period of time

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Bridging

Distribute only rewards to users who bridge liquidity from another chain

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Cross-chain

Incentivize assets on one chain while distributing rewards on another

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Referral

Set extra rewards for users who refer to your campaign and their invitees

Enjoy the smartest distribution system

The Merkl engine detects users holding a specific asset, making them eligible for rewards, even when those assets are locked in smart contracts (staking, ALM, vaults, etc.) rather than directly in users' wallets.

 

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Access the most engaged DeFi users

By using Merkl, your incentive program instantly reaches 10,000+ daily users managing billions in capital, actively searching for yield opportunities on the Merkl app.

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Your ultimate incentive toolkit

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Create incentives
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Showcase rewards
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Manage campaigns

Launch campaigns fast

  • Create new incentive campaigns in 5 minutes with Merkl Studio
  • Select your campaign category and configure rewards on your own
  • Personalize everything with options like boosts, eligibility rules, or referrals
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Highlight campaigns in-app

  • Have your campaigns automatically featured in the Merkl App
  • Give users access to a clear leaderboard, claim page, and more
  • Customize your dedicated page in the Merkl App to make it truly yours
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Track and control easily

  • Get a dedicated dashboard with full overview in Merkl Studio
  • Access real-time data and explore campaign analytics
  • Manage, cancel, or renew campaigns from one place
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Merkl stories

Discover how top projects grow using Merkl

Hear it from our clients

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MarkOptimism
"Partnering with Merkl allowed us to scale our liquidity initiatives across multiple chains with ease, driving over $100M in added liquidity and $66 in TVL per OP token distributed. Their support was key to the growth of the Optimism ecosystem."
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MerlinMorpho
"Working with Merkl has been a real relief for our team. Instead of spending time and resources maintaining a complex in-house reward system, we can now focus fully on building the best lending experience."
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CharlieHourglass
"What convinced us to work with Merkl was their ability to adapt their architecture to our security requirements. They delivered a custom wrapper flow that made the refund seamless for users while ensuring Hourglass retained strict control over the vault at all times."
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MartinAave Chan Initiative
"Working with Merkl has made it much easier to run incentive programs on Aave. Their team is reliable, the integration is smooth, and it has allowed us to launch more ambitious rewards with less overhead."
OKU
GettyOKU (GFX Labs)
"Merkl simplifies rewarding users for providing liquidity, whether directly to pools or through automated liquidity managers. This allows Oku users to easily claim their Uniswap v3 rewards without taking on additional smart contract risk."
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MarkOptimism
"Partnering with Merkl allowed us to scale our liquidity initiatives across multiple chains with ease, driving over $100M in added liquidity and $66 in TVL per OP token distributed. Their support was key to the growth of the Optimism ecosystem."
Morpho-with-background-logo
MerlinMorpho
"Working with Merkl has been a real relief for our team. Instead of spending time and resources maintaining a complex in-house reward system, we can now focus fully on building the best lending experience."
VKmECtzx_400x400
CharlieHourglass
"What convinced us to work with Merkl was their ability to adapt their architecture to our security requirements. They delivered a custom wrapper flow that made the refund seamless for users while ensuring Hourglass retained strict control over the vault at all times."
white-circle-aci
MartinAave Chan Initiative
"Working with Merkl has made it much easier to run incentive programs on Aave. Their team is reliable, the integration is smooth, and it has allowed us to launch more ambitious rewards with less overhead."
OKU
GettyOKU (GFX Labs)
"Merkl simplifies rewarding users for providing liquidity, whether directly to pools or through automated liquidity managers. This allows Oku users to easily claim their Uniswap v3 rewards without taking on additional smart contract risk."
OP-Core_Icon-Ccl_2C-Red-RGB_120px_v01
MarkOptimism
"Partnering with Merkl allowed us to scale our liquidity initiatives across multiple chains with ease, driving over $100M in added liquidity and $66 in TVL per OP token distributed. Their support was key to the growth of the Optimism ecosystem."
Morpho-with-background-logo
MerlinMorpho
"Working with Merkl has been a real relief for our team. Instead of spending time and resources maintaining a complex in-house reward system, we can now focus fully on building the best lending experience."
VKmECtzx_400x400
CharlieHourglass
"What convinced us to work with Merkl was their ability to adapt their architecture to our security requirements. They delivered a custom wrapper flow that made the refund seamless for users while ensuring Hourglass retained strict control over the vault at all times."

FAQ

What is Merkl? Merkl is the leading incentive and point management platform, backed by a16z. We help protocols, blockchains, and wallets boost liquidity across any DeFi venue. Since our launch in November 2023, we've distributed over $1 billion in incentives across 60+ chains, with 200+ protocols. We're the team behind all Uniswap, Morpho, Euler, Arbitrum, and Optimism incentives.
How do incentive platforms work? Incentive platforms automate and optimize the distribution of rewards based on user activity. They connect users with web3 projects looking to boost activity and engagement. Users perform actions (hold token, supply liquidity,…) and earn rewards, while web3 projects boost their growth (TVL increase, user engagement,…). There are different types of incentive platforms: custodial, non-custodial, social-focused, DeFi-focused, etc.
What types of incentive campaigns does Merkl support?

Merkl supports a wide range of incentive campaign types across 50+ chains:

- Liquidity incentives for concentrated liquidity pools (CLAMM) like Uniswap v3 & v4

- Lending & borrowing incentives across protocols like Aave, Morpho, and Euler

- Airdrops (to a predefined list or users meeting specific criteria)

- Rewards for ERC20 token holders, based on their balance over time (e.g., LP token holders)

- Point systems to drive engagement and retention

And we're constantly expanding with new use cases!

Does Merkl charge fees?

Campaign creation comes with a 3% maintenance fee, except for airdrop campaigns, which have a reduced 0.5% fee. Merkl is free for retail users, aside from gas fees.

For custom or long-term incentive programs, reach out to us — we’d be happy to discuss tailored pricing!

What are the best incentive strategies?

Choosing the right incentive strategy depends on your goals and needs. For instance, during a token launch, it’s often best to hold off on incentives until the price stabilizes, whereas for a stablecoin, building a liquidity wall can be a smart move. These are just a couple of many possible approaches.

Additionally, optimizing a campaign also means selecting the right reward distribution model—whether it's a fixed reward rate, variable reward rate, or event-based rewards (e.g., swaps, follows on X, etc.).

How to get started with Merkl incentives?

Distributing incentives with Merkl is quick and easy. Just head over to Merkl Studio, set up your campaign parameters (amount, chain, dates, etc.), and launch it in a few clicks!

If you're planning a large-scale incentive program, need advanced customization, or have any questions along the way, feel free to reach out — we’re here to help!

Ready to get started?